SHOW DEBUT FOR TRADITIONAL WINE RACK COMPANY
(03.06.10)
“Think wine racks, think Traditional Wine Rack Company,” says Nick Walter, sales and marketing director for the Essex-based specialists.

“Exclusively Housewares is where we introduce our products to the general retail market for the first time and we’re looking forward to working hard to gain the same reputation for quality and value which we enjoy in other markets, thus further enhancing our credentials as the 'one-stop shop for wine racks'.”

Making the classic wood and steel wine rack since 1947, the company has spent the last 50 years building its reputation as the complete wine cellar/ room design, build and installation service, providing everything including: cellar/ basement waterproofing, temperature control systems, comprehensive design consultancy, expert wine advice, insurance brokerage, Italian glassware and, of course, the wine racks.

With a background in retailing, Nick Walter is clear on where the company’s focus is centred:

“Our customer is ‘king.’ I think many suppliers and a number of retailers sometimes overlook this as they become distracted by their own company politics. The Sorrells Group business is built firmly on foundations of high quality products and first class customer service.”

Traditional Wineracks range of classic wood and metal wineracks and cubes, from 16 bottle to 90 bottle capacity, start at £16.99 (RRP) and are available in a selection of finishes.

See them on stand 316 at Exclusively Housewares.