Exclusively Housewares - an 'extremely successful show for RKW'
An 'extremely successful show for RKW'. So says Phil Walsh, sales director of RKW, which looks after the Morphy Richards housewares brand.
He added, “The Exclusively Housewares Show in Islington was a tremendous success for the RKW team – in fact one of the best shows ever! The quality of visitors and interest in our new Morphy Richards Housewares Collection exceeded expectations and we were delighted by the response.
"We used the show to officially launch a new product range structure across our Morphy Richards Housewares range – now in its second year – introducing the new Equip, (extended) Accents range and the Professional Series, as three distinct brands targeting ‘good, better and best’ retail price points. This was extremely well received by both the independent and multiple buyers and we had detailed business discussions with many current as well as new customers.
"Eye-catching colour choices throughout our ranges of cookware, oven to tableware, thermal ware, tools & gadgets, storage and kitchen scales were hugely popular, in particular the new vibrant colour range we launched, in Oasis (green), Cyan (blue), orange and yellow, as well as white.
"In addition, on the merchandising support front, we displayed two new POS stands, branded in the well-known Morphy Richards style, and both received highly positive feedback and numerous orders. In addition, a stylish free-standing unit and a space-saving Fry Pan Bar unit were complimentary with orders over specified values.”
For further information, contact RKW on 0844 826 9361 or www.rkwltd.com