Morphy Richards splashes out on over 150 new products
Following the hugely successful launch of the first Morphy Richards Housewares collection under license to RKW Ltd, as well as celebrating its 1st year anniversary, RKW Ltd is looking forward to unveiling more than 150 additional new Morphy Richards products to visitors at the Exclusively Housewares show.
Vibrant colour options remain key over an extended range of innovative materials, coatings and finishes, available within a comprehensive range of Kitchenware products, many of which coordinate with the very popular ‘Accents’ range of SDA’s within the Morphy Richards portfolio.
A total of eleven colours and finishes will now span the housewares ranges, including new vibrant shades, Oasis (green), Cyan (blue), Orange and Yellow - in keeping with popular trends - plus traditional stainless steel and a hard anodised graphite finish.
In addition to the ‘Accents’ housewares range, RKW Ltd will be launching a Morphy Richards ‘Equip’ and ‘Professional’ Series which will flank either side of the ‘Accents’ price level offering customers a comprehensive price structure across the Morphy Richards brand. This aims to provide retailers with the perfect choice of good, better and best price points to satisfy all consumer demands and help to maximise sales opportunities.
Within the three collections, show visitors will see various additions to the range including; hard anodised, tri-ply and forged aluminium cookware, stove top kettles, salt and pepper Mills, oven to tableware, bakeware, kitchen scales, thermal ware plus much more.
Showcasing all three collections from stand 402, RKW Ltd welcomes the opportunity to discuss the ranges in more detail with all show visitors. Viewing the products up close not only aims to inspire but allows buyers to see finely tuned design and innovation combined with the highest levels of quality and finish.
Phil Walsh, sales director, RKW Ltd, said: “All the new product categories and coordinated colour finishes that we’re adding to the Morphy Richards housewares portfolio make the collection better than ever. With eleven colours now available, that all coordinate with the Morphy Richards electrical ranges, there is tremendous opportunity for retailers to achieve wow-factor in-store displays that will help boost sales.”
Remaining totally exclusive to RKW Ltd customers and combined with the distributor’s proven logistical expertise in service and next day delivery, as well as its ½ million sq ft warehouse capacity, the extended Morphy Richards housewares collection offers retailers an ideal opportunity to help grow sales in an ever more challenging marketplace.
For further information on the entire Morphy Richards Housewares collection by RKW Ltd, visit stand 402 at Exclusively Housewares where you can view the new ranges, receive exclusive show offers, discuss display stand opportunities and find out more about the benefits of developing business with RKW Ltd.